Our story

Waggle Lane is an online shop for dogs across the UK and the people who walk them.

We bring together walk kit, toys, beds and bowls that do their job without fuss: harnesses that clip on in seconds, leads that cope with wet grass, toys that survive more than one afternoon and beds that are easy to wash.

We keep the range small on purpose. Every piece is chosen to be practical, comfortable for your dog and good-looking enough to use every day, at a fair price.

Got an idea, a question or a photo of your dog in their new kit? We'd love to hear from you.

What we stand for

Comfy, safe and fun to use

Every piece has to work in real life: easy to clip on when your dog is bouncing at the door, cosy enough for a cat to claim and tough enough for busy paws.

If something isn't right, tell us. We read every message and every review.